ABOUT US
Now, Everyone Can Do Business!
Established in 2008, Food Delicacy Material Sdn Bhd is a Malaysian company that proudly operates the Alimart and Alis Fried Chicken brands, offering franchise business opportunities specialising in frozen food and beverages. Guided by our core belief that “Everyone Can Do Business,” we empower aspiring entrepreneurs to start and succeed with minimal capital and low risk, catering specifically to middle and lower market segments.
With a proven track record in achieving Halal certifications and experience in quality manufacturing, effective operational management, and promotional strategies, Alis Fried Chicken consistently delivers quality products and robust business support systems. Our comprehensive franchise solutions make entrepreneurship accessible to everyone—from first-time business owners to working professionals seeking additional income.
Today, Alis Fried Chicken proudly stands as Malaysia’s leading supplier of premium Ayam Gunting and Sotong Raja raw materials, continually driving the success and growth of our franchisees nationwide.
Mission
To spread happiness by transforming lives, one family at a time. By providing high-quality products and supportive services, we positively impact our customers and contribute to building a better world.
Vision
To lead millions of families toward sustainable growth and prosperity, fostering a future where everyone has access to exceptional products, services, and opportunities for long-term success.
ALIMART Core Values
Teamwork
We collaborate towards shared goals, respecting and leveraging individual strengths to achieve collective success.
Quality First
Our unwavering commitment to quality ensures our products and services consistently exceed customer expectations.
Co-creation
We value open collaboration with customers, partners, and communities, fostering innovative and effective solutions.
Success Sharing
We actively share success and growth opportunities with our stakeholders—customers, employees, partners, and shareholders.
Our Milestone
From a single retail outlet to a recognized national brand, our journey is defined by steady growth, national expansion, and award-winning achievements. Here’s a look at the key moments that have shaped Alis Fried Chicken over the years:
- Established in 2008.
- Opened the first production plant in Banting, Selangor.
- Opened the first Food & Beverage (F&B) retail outlet in Banting, Selangor.
- Launched the second Alimart and F&B retail outlet in Salak South Garden, Kuala Lumpur.
- Expanded with the third Alimart retail outlet in Shah Alam, Selangor.
- Opened the fourth Alimart retail outlet in Taman Sri Terbau, Johor Bahru.
- Launched the fifth Alimart retail outlet in Bukit Mertajam, Penang.
- Received the 21st Century The Prestigious - Product Quality Award.
- Opened sixth Alimart outlet in Kuantan, Pahang.
- Seventh Alimart outlet established in Muar, Johor.
- Expanded to the eighth Alimart outlet in Kuala Terengganu, Terengganu.
- Achieved multiple accolades at the Asia’s Best Model Awards:
- Asia Honesty Enterprise Award
- Asia Honesty Entrepreneur Award
- Asia Honesty Product Award
- Top 100 Brands Honesty Award
- Ninth Alimart outlet opened in Alor Setar, Kedah.
- Tenth Alimart outlet opened in Besut, Terengganu.
- Launched new brand, Ar-Azmeel SotongRaja.
- Opened first Frozen Alfiq retail outlet in Ipoh, Perak.
- Eleventh Alimart retail outlet opened in Alor Gajah, Melaka.
- Introduced new brand, Cumi-Cume SotongRaja.
- Second Frozen Alfiq outlet launched in Taman Bukit Mewah, Johor Bahru.
- Expanded to twelfth Alimart retail outlet in Kota Kinabalu, Sabah.
- Opened thirteenth Alimart outlet in Batu Pahat, Johor.
- Awarded the Excellent Entrepreneur Award (A-Class Entrepreneur).
- Awarded Sin Chew Business Excellence Awards - Product and Service Excellence Award.
- Launched fourteenth Alimart outlet in Seremban, Negeri Sembilan.
- Received SME100 Award – Fast Moving Company.
Honoured with the Golden Bull Award – Outstanding Business Award.
Today - A Growing Legacy
With the tagline, “Everyone Can Do Business,” Alis Fried Chicken continues to champion inclusive entrepreneurship, providing aspiring business owners with low-risk, scalable opportunities in the food and beverage industry. From street stalls to food trucks, Alis Fried Chicken is helping to turn dreams into sustainable businesses across Malaysia.
